{"title":"Metromedium #2","description":"American graphic designer William Addison Dwiggins' (W.A.D. for short) first typefaces were the Metro family, designed from 1927 onward. The project grew out of Dwiggins' dissatisfaction with the new European sans serif typefaces of the day, such as \u003ca href='http:\/\/www.linotype.com\/472\/futura-family.html\"' target=\"_blank\"\u003eFutura\u003c\/a\u003e, \u003ca href=\"http:\/\/www.linotype.com\/378\/erbar-family.html\" target=\"_blank\"\u003eErbar\u003c\/a\u003e, and \u003ca href=\"http:\/\/www.linotype.com\/892\/kabel-family.htm%20\" target=\"_blank\"\u003eKabel\u003c\/a\u003e, a feeling he expressed in his seminal book \u003ci\u003eLayout in Advertising. \u003c\/i\u003e Urged by Mergenthaler Linotype to create a solution for the problem, Dwiggins began a professional relationship that would span over the next few decades.\u003cbr\u003e\u003cbr\u003eThe first Metro family typeface to be released was \u003ca href=\"http:\/\/www.linotype.com\/13550\/metroblack2roman-font.html%20\" target=\"_blank\"\u003eMetroblack,\u003c\/a\u003e brought to market by Linotype in 1929 (Metroblack #2™ the only one of the two versions that Mergenthaler Linotype eventually put into production which is available in digital form). With more of a humanist quality than the geometric styles popular in Europe at the time, Dwiggins drew what he believed to be the ideal sans serif for headlines and advertising copy. Metroblack has a warmer character than the Modernists' achievements, and the type is full of mannered curves and angled terminals (Metroblack also has an astoundingly beautiful Q).\u003cbr\u003e\u003cbr\u003eThe other weights of the Metro family, \u003cb\u003eMetromedium #2™\u003c\/b\u003e and \u003ca href=\"http:\/\/www.linotype.com\/13548\/metrolite2roman-font.html\" target=\"_blank\"\u003eMetrolite #2™\u003c\/a\u003e, were designed by Mergenthaler Linotype's design office under Dwiggins' supervision.\u003cbr\u003e\u003cbr\u003eDespite having been created more than three-quarters of a century ago, the Metro family types have aged well, and remain a popular sans serif family. Although spec'd less often than other bestsellers, like \u003ca href=\"http:\/\/www.linotype.com\/472\/futura-family.html\" target=\"_blank\"\u003eFutura\u003c\/a\u003e, Metro continues to find many diverse uses. The typeface has appeared throughout Europe and the North America for decades in newspapers and magazines, and can even help create a great brand image when used in logos and corporate identity.\u003cbr\u003e\u003cbr\u003eDwiggins ranks among the most influential graphic designers and typeface designers of the 20th Century. He has several other quality fonts in the Linotype Originals, including the serif text faces \u003ca href=\"http:\/\/www.linotype.com\/363\/electra-family.html%20\" target=\"_blank\"\u003eElectra™\u003c\/a\u003e and \u003ca href=\"http:\/\/www.linotype.com\/1272\/newcaledonia-family.html\" target=\"_blank\"\u003eNew Caledonia™\u003c\/a\u003e, as well as \u003ca href=\"http:\/\/www.linotype.com\/211\/caravan-family.html\" target=\"_blank\"\u003eCaravan™\u003c\/a\u003e, a font of typographic ornaments.\"","products":[{"product_id":"metromedium-two-metromedium-2-361404","title":"Metromedium #2 Com Roman","description":"","brand":"Linotype","offers":[{"title":"Desktop \/ 1 user","offer_id":43649031995562,"sku":"361404_2275_1","price":29.0,"currency_code":"USD","in_stock":true},{"title":"Desktop \/ 2 users","offer_id":43649032061098,"sku":"361404_2275_2","price":46.4,"currency_code":"USD","in_stock":true},{"title":"Desktop \/ 3 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