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Large formats like posters and website headers are its natural environment, and it grabs the limelight by having just enough quirks to hold attention.\u003c\/p\u003e\u003cp\u003eIts ten text styles (five upright with matching italics) are a reversed contrast sans serif for many uses, and as such, all Poltik’s sediment has settled in the northern and southern hemispheres of each glyph. It exhibits its style as a readable and reliable sans that is wholesome and smiling, and shows more of its innate character the bolder it gets. Two variable fonts allow for almost infinite styles for complete control in a smaller data package.\u003c\/p\u003e\u003cp\u003ePoltik has systematised cheekiness and funk to be as strong in functional ability as it is in aesthetics. For instance, the counters within the ‘e, a’ interact with each other and the ‘K, R’ retain their swooped leg throughout the family, allowing them to sway next to their other cheerful partners. Poltik’s mesmerising nature is ideal for concept store signage, a coffee shop, restaurant, or retro furniture store. It has as much potential for packaging, book covers, and magazines as it does for album covers, posters, and branding. And it harnesses all these powers in the digital world as much as in the physical one.\u003c\/p\u003e\u003cp\u003ePoltik acts like a statement piece of furniture by adding something both intimate and immense to our recollection of 1960s and ’70s style. 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