Letraset was formed to exploit the invention of transfer sheet lettering in 1959.
Letraset always ran an adventurous letter design program and from 1964 under the leadership of design director Colin Brignall, built a distinctive library of display typefaces.
ITC is a library that was created by creative professionals, for creative professionals in the 1970s. Its founders worked not only in type design, but in advertising, graphic design and photocomposition. The collective expertise of these men gave them the perspective necessary to know not only what holes existed in the industry, but how to fill them as well. ITC’s founders, Aaron Burns, Herb Lubalin and Ed Rondthaler, were each awarded the TDC Medal; an award presented by the Type Directors Club to individuals “who have made significant contributions to the life, art, and craft of typography.”
Linotype has made an enormous impact on the type industry for over a century, continuously producing high-quality, world-renowned fonts.
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