Giddyup®

Laurie Szujewska, Adobe art director, used the rope letters decorating cattle brands and cowboy blankets to create Giddyup, a typeface with a twist. “The idea was to make each letter with one line that overlaps like a rope, rather than two strokes joined together”, Laurie explains. She also corralled a few varmints into the Giddyup Thangs ornament set.