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Verve

Verve™

by Altered Ego
Individual Styles from $45.00
Complete family of 7 fonts: $250.00
Verve Font Family was designed by Brian Sooy and published by Altered Ego. Verve contains 14 styles and family package options.

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About Verve Font Family


Called by some the "Archetype of the millennium", Verve is a seven-weight typeface family. It features a complete Adobe character set with kerning and fit to match. The alternate characters offer some variations on s,f,h,j,k,S,T,Y and others, plus this font has the Euro symbol. Verve is the fourth in an on-going series of condensed typefaces that I’ve been designing since 1989. My concept was to create an elegant condensed typeface that would be a "typeface for the millennium," in style and functionality. At the very core of all my designs is a typographic problem I wanted to solve, or a market niche that I think needs filled. Verve addresses both of those concerns, without copying or borrowing from its predecessors. There’s the challenge of creating a rich and interesting typeface with an austerity of line and elegance of form. I’m a minimalist by nature – but I wanted Verve to have a sensuous feel in certain respects – yet have that sensuality balanced by the uniformity of the uniform character widths. Gottfried Pott always stresses "theme and variation," and "point and counterpoint," and that’s what I’m doing in Verve. What one finds in musical composition is evident in Verve. Perfect for book covers, CD packaging, club flyers, retail packaging (especially bottles!), identity design and multimedia. The adventurous can try it in text, but it will give you a headache. The beauty of Verve is in thesize and weight variations which create a rich typographic texture in this font.

Designers: Brian Sooy

Publisher: Altered Ego

Foundry: Altered Ego

Design Owner: Altered Ego

MyFonts debut: May 11, 2001

Verve™ is a trademark of Altered Ego.

About Altered Ego

Altered Ego Fonts from Brian Sooy include text, dingbat, and display fonts. We design Premium Typefaces and Custom Fonts for Discerning Designers. Altered Ego Fonts are designed to solve visual and typographic problems for print and digital media. We make words beautiful and worth reading. Altered Ego Fonts are included in the Adobe, ITC, and Monotype libraries.You can find our work in Tyndale, Zondervan, GOD'S WORD, and the Readable Bible. Altered Ego Fonts are exclusively designed by Brian Sooy, a certified Brand Strategist, design professional, and StoryBrand Certified Guide from Northeast Ohio.

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