Elena Albertoni on Dyna: “While studying in Paris, I worked for a design studio specialized in packaging. French supermarkets are full of lettering with a handwriting flavor, which seems to go very well with a wide range of very different products. With the aim to analyze and summarize the qualities of these letterings in one typeface, I faced choices and limits similar to the ones encountered with handwriting. The letters are sloped at different angles, which gives them rhythm; their open shapes suggest movement and gesture. Letters want to dance!”
Dyna CE is an alternative package made to support the Central European character set as well as basic Western languages.