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Alda

Alda™

by Emigre
Individual Styles from $49.00
Complete family of 6 fonts: $249.00
Alda Font Family was designed by Berton Hasebe and published by Emigre. Alda contains 6 styles and family package options.

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About Alda Font Family


The original idea for Alda came from exploring an alternative approach to generating different typeface weights by adapting the characteristics of physical objects. I was interested to find out how far this could be pushed before the letters became a parody of what they referenced. Initially I took this treatment very literally, with the boldest weight expressing the tension of bent steel, and the lightest being as spineless as a rubber band. This allowed me to infuse each weight with unique characteristics, where the bold is robust and angular, and the light is delicate and soft.

Designers: Berton Hasebe

Publisher: Emigre

Foundry: Emigre

Design Owner: Emigre

MyFonts debut: Jun 18, 2011

Alda™ is a trademark of Emigre.

About Emigre

Emigre, Inc. is a digital type foundry based in Berkeley, California. Founded in 1984, coinciding with the birth of the Macintosh computer Emigre were among the early adaptors to the new digital technology. From 1984 until 2005 Emigre published the legendary Emigre magazine, a quarterly publication devoted to visual communication. Emigre created some of the very first digital layouts and typeface designs winning them both world-wide acclaim and much criticism. The exposure of these typefaces in Emigre magazine eventually lead to the creation of Emigre Fonts, one of the first independent type foundries utilizing personal computer technology for the design and distribution of fonts. They created the model for hundreds of small foundries who followed in their footsteps.

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