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Serofina

Serofina™

by insigne
Individual Styles from $24.99
Complete family of 4 fonts: $69.99
Serofina Font Family was designed by Jeremy Dooley and published by insigne. Serofina contains 4 styles and family package options.

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About Serofina Font Family


Serofina is an adaptable and fluid connected script with plenty of alternate flourish options. From clean and flowing to cute and frilly, Serofina can do it. The Serofina family comes with four weights, including a unique hairline, which makes it a versatile investment for a wide range of design possibilities. All weights include the OpenType programming to automatically and seamlessly swap out the default characters for 45 alternate forms and 18 auto-replacing ligatures. These alternates can make the face appear to be more simplified, restrained or frilly. Serofina also includes seven ornaments and old-style numbers. Check out the sample images to see these features in action. Serofina is a highly versatile script family and its range of weights make it perfect for whenever you need an expressive and original typeface.

Designers: Jeremy Dooley

Publisher: insigne

Foundry: insigne

Design Owner: insigne

MyFonts debut: Jan 12, 2010

Serofina™ is a trademark of insigne.

About insigne

“Type is very much like music,” says Jeremy Dooley. “It is linear, and the notes or phrases have to fit the theme or song.” Jeremy, owner of the one-man foundry, insigne, is a self-taught type designer and a true self-made success story. His label is home to over a hundred font families, many of which have seen great success. Aviano has made our Best of the Year list not just once, but twice and has been featured in Hollywood blockbusters. You may have noticed various iterations of Aviano in Wall Street, Harry Potter, and Thor, and it was used for the branding of Robin Hood. Jeremy considers type to be the foundation of advanced visual communication. One form of communication that the Chattanooga-based designer is drawn to is branding. In 2011, Jeremy, took on the enormous project of coming up with a typeface that would communicate the tone and feeling of his hometown; a font that would effectively brand the city. In 2013, the result, Chatype, was named the official typeface of Chattanooga TN. “Every city needs a brand,” he says, “as every city needs to highlight its own distinctive offerings.” Like many designers, his creations are often the result of his interests. “I especially like seeing my typefaces in movies, on luxury packaging, and for technology companies,” he says. “These are interests of mine, and I often design fonts with those specific applications in mind. It’s very interesting to me that I frequently see fonts used in exactly the way I originally envisioned.” Since he began selling his first font on MyFonts in 2004, the man who will tell anyone who asks, “I’m not really from anywhere,” has continuously drawn inspiration from his many experiences gained from living all over the globe. Want more of Jeremy? The designer sat down with us for an in-depth interview in this issue of Creative Characters.

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