About this font family
Alternate Gothic was designed by Morris Fuller Benton for American Typefounders Company in 1903.
In the early twentieth century, the modern concept of type “families” had not yet been formed — and though Benton designed these sans serifs to harmonize with each other, the foundry gave them different names. More…
Robust, dark, and coolly competent, Alternate Gothic is a good choice when strong typographic statements must fit into tight spaces.
As a modern usage, it is currently the font of YouTube’s homepage logo.
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