Trade Gothic®

by Linotype

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About this font family

The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA.

Trade Gothic does not display as much unifying family structure as other popular sans-serif font families, but this dissonance adds a bit of earthy naturalism to its appeal. Trade Gothic is often seen in advertising and multimedia in combination with roman text fonts, and the condensed versions are popular in the newspaper industry for headlines.

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Available licensing options
Glyph coverage

available in all of the styles in this family:
Any OpenType Features Basic Latin/English letters West European diacritics Euro Ligatures Dingbats & Symbols

only available in some of the styles in this family:
Central Europe Baltic Turkish Romanian Other OpenType


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80
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Available formats

available in all of the styles:
OpenType OTF  

only available in some of the styles:
OpenType TTF   Windows TrueType  


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