“A couple of years ago, when I was designing a package for a marmalade range, I started having a go at creating a typeface that would suit the package I had in mind.
The whole process was intensely appealing to me: from merely using typefaces as an intricate part of my work as an art director, I started exploring the function of each and every element that a typeface consists of. The two things on my mind in designing a typeface for a marmalade brand were firstly, that I wanted it to have a hand-written feel, so as to exude that old-fashioned, homemade quality, and secondly, that it ought to have a certain sweetness and gentleness that would match the product. More…
available in all of the styles:
available in all of the styles: