Alphaluxe is a distinctive new typeface from Wesley Poole of Hawai’i. This vertical script packs a velvet punch. It compels attention like the best of the futuristic Moderne scripts from the 1930s, (refined by the 1950s) with none of the bulk. The shapes are strong, their rendering light.

Fortunately, Mr. Poole can't break his addiction to elegance and sophistication. It’s a classy alphabet. but not self-conscious or stereotypical.

Contributing mightily to this effort is Rod Cavazos (Psy/Ops, San Francisco). More…

Among today’s typefaces, Alphaluxe is a rare achievement.