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Lust™

by Positype
Individual Styles from $49.00 USD
Complete family of 6 fonts: $199.00 USD
The Lust Font Family was designed by Neil Summerour and published by Positype. Lust contains 6 styles and family package options.

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About the family


Lust’s original masters were completely redrawn, expanded, with a new optical size added based on customer requests. Lust now sports 6 fonts, instead of the original 4: Standard, Display, Fine, and complementing Italics. The character set has been expanded as well to include more OpenType features and more swashes.


The Lust Collection is the culmination of 5 years of exploration and development, and I am very excited to share it with everyone. When the original Lust was first conceived in 2010 and released a year and half later, I had planned for a Script and a Sans to accompany it. The Script was released about a year later, but I paused the Sans. The primary reason was the amount of feedback and requests I was receiving for alternate versions, expansions, and ‘hey, have you considered making?’ and so on. I listen to my customers and what they are needing… and besides, I was stalling with the Sans. Like Optima and other earlier high-contrast sans, they are difficult to deliver responsibly without suffering from ill-conceived excess or timidity. The new Lust Collection aggregates all of that past customer feedback and distills it into 6 separate families, each adhering to the original Lust precept of exercises in indulgence and each based in large part on the original 2010 exemplars produced for Lust. I just hate that it took so long to deliver, but better right, than rushed, I imagine.

Designers: Neil Summerour

Publisher: Positype

Foundry: Positype

Original Foundry: Positype

Design Owner: Positype

MyFonts debut: May 12, 2025

Lust™

About Positype

Positype was founded by Neil Summerour in 2000. A trained designer, lettering artist, and calligrapher, Summerour established Positype to accentuate the craft behind producing typefaces. The subtleties of mass, perfect imperfections, warmth, and uniqueness are foundational tenets to developing the foundry’s commercial offerings with the ultimate goal of producing useful and reliable fonts.These ideals are reflected in our diverse retail catalog, offering an array of fonts tailored for an extensive spectrum of applications, spanning from understated and practical to bold and ornamental. These fonts are available for licensing, adaptable for both physical and digital mediums.

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