About this font family
Ubiquity: the possibility to be in several places at the same time; this could be the definition of a typeface like Ubik. Its applications are numerous and various: books, magazines, posters but also architecture and signs.
Ubik is a grotesk sans serif with a “nordic taste”: shapes pure and somewhat square. The nonexistent contrast between thin and thick strokes gives it a discreet rustic look.