One of the Modulus series of interchangeable type styles built around a common framework. A general purpose design with squared forms and a simplified finish, Primex delivers excellent clarity on-screen and is doubly effective in print. The key features are its simple utility and unremarkable appearance. Where most fonts exert their individuality, Primex prefers to remain anonymous. The compact proportions closely follow Alternate Gothic*, one of the 20th century’s most ubiquitous and versatile types. In style Primex is patterned after countless squared grotesks and linears; industrial in essence with contemporary twists, a robust work-a-day typeface totally subservient to the message. Primex is suitable for anything from text to sub-headings, incidental text, main headings, logos, display, signage and poster work, and extends this range with high readability on-screen thanks to its simple right-angled construction. A companion oblique font is included with the base font at no cost.