Drawn originally in the 1960s in Yugoslavia as a logo for the shopfronts of the state-owned clothes company “Standard Konfekcija” by Vinko Ozic-Pajic. This ‘digital’ looking font was originally constructed by shaping a piece of rope into the letterform shapes to keep the font ‘fluid’. The shops no longer exist, having all been closed around 2001, after the fall of Communism.
There are not many that have mourned the passing of Communism, but Virusfonts can't help feeling that a huge amount of valuable visual culture has been thrown away with everything else. So this is one release of many, that we are planning, to highlight these ‘lost’ fonts.