Svetlana Li

Svetlana Li is a multidisciplinary designer and type creator who explores the intersection of geometry, structure, and emotion in visual form. With a background in graphic design and a passion for typographic experimentation, she creates letterforms that combine precision with expressive rhythm. Her design philosophy is rooted in the idea that typography is more than communication — it is an art form that shapes perception and emotion. Through careful balance of contrast, proportion, and movement, she seeks to give each typeface its own distinct character and voice. Among her notable works is VEGRAFNEW, a bold geometric display font inspired by avant-garde and constructivist design. Its sharp angles, asymmetric forms, and striking contrasts make it ideal for impactful headlines, posters, and experimental design projects. Driven by curiosity and visual harmony, Svetlana Li continues to expand the boundaries of modern typography, blending conceptual thinking with timeless aesthetics.