ITC Clearface/ITC Resavska

ITC Clearface

Under license from ATF, in 1978 ITC commissioned designer Victor Caruso to re-draw the Clearface family to current standards. Caruso’s work adapts Bentons’ original design into a consistent family that is suitable for both text and display settings. Slightly condensed, ITC Clearface is ideal when space is at a premium. It features small (almost slab) serifs, a large x-height and minor contrast in stroke weight. ITC Clearface also contains many distinctive characters which distinguish the design from other faces.

ITC Resavska

Olivera Stojadinovic made her first sketches of Resavska in the autumn of 2001, as part of a proposal for new currency in her native Serbia. Stojadinovic designed a sans serif weight for the project with the goal of creating a typeface that would be readable at small sizes. Unfortunately, the project was canceled and this version of Resavska was never used.

Some time later, Stojadinovic was asked to create a typeface family for the redesign of a weekly magazine. “I added geometric serifs to the earlier Resavska sans serif letters, and produced a new text face,” she recalls. About halfway through this project the magazine’s editor left his position and this project, too, was canceled.

Finally, a friend of Stojadinovic’s asked her to draw a typeface for yet another magazine. “I created a light weight of Resavska for this project,” says Stojadinovic. “I also drew the thin strokes a little thinner and made the serifs finer.” The end result combines calligraphic elegance and carefully structured, high-legibility design traits.

Download the Type Trading Card here (PDF)

• Allan Haley is Director of Words & Letters at Monotype Imaging. Here he is responsible for strategic planning and creative implementation of just about everything related to typeface designs. He is also responsible for editorial content for the company’s type libraries and Web sites.
• Prior to working for Monotype, Mr. Haley was Principal of Resolution, a consulting firm with expertise in fonts, font technology, type and typographic communication. He was also executive vice president of International Typeface Corporation.
• Mr. Haley is ex officio Chairman of the Board of the Society of Typographic Aficionados, and past President of the New York Type Directors Club. He is highly regarded as an educator and is a frequently requested speaker at national computer and design conferences.
• Mr. Haley is also a prolific writer, with five books on type and graphic communication and hundreds of articles for graphic design publications to his credit.