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Avant Garde Gothic®
Avant Garde Gothic® is an Adobe font family with 20 styles priced from $29.00. Click a Purchase Options button below to view pricing and availability information for a particular group of fonts, or see purchase options for the entire family.
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Design Credits
First seen on MyFonts: December 3rd, 2007
Designed by: Edward Benguiat
Letterform design based on: ITC Avant Garde Gothic
Design owned by: ITC
MyFonts Keywords: 1970s, 1990s, elegant, feminine, geometric, german, large eye, linear, sans-serif, static, technical, wide
Avant Garde Gothic
Herb Lubalin and Tom Carnase based their 1970 design of ITC Avant Garde Gothic on Lubalins logo for Avant Garde Magazine. The condensed fonts were designed for the International Typeface Corporation in 1974 by Ed Benguiat. ITC Avant Garde Gothic is a geometric sans serif type, that is, the basic shapes were made with a compass and T-square; the design is reminiscent of the work from the 1920s German Bauhaus movement.
Letterforms built of circles and clean lines are highly effective for headlines and short texts. The condensed faces have the same modern look, while retaining legibility in lengthier texts.
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ITC is a trademark of International Typeface Corporation registered in the U.S. Patent and Trademark Office and may be registered in certain other jurisdictions. ‘Avant Garde Gothic’ is a trademark of International Typeface Corporation and may be registered in certain jurisdictions.
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