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Beatnik

par Type Innovations
Styles individuels à partir de $39.00 USD $27.30 USD
30% Off
Famille complète de 2 polices: $59.00 USD $41.30 USD
La famille de polices Beatnik a été conçue par Alex Kaczun et publiée par Type Innovations. Beatnik contient 2 styles et options de package familial. En savoir plus sur cette famille

Beatnik + Small Caps Set

2 polices

Meilleure offre!

Par style :

$29.50 USD $20.65 USD

Paquet de 2 styles:

$59.00 USD $41.30 USD

À propos de la famille


I was working at Bozell Worldwide, an advertising agency, on their yearly promotional pitch. An art director was looking for a condensed informal headline treatment to be used on one of the new ad campaigns. I took several different font designs and started to condense and scale the proportions in the hopes of finding several good solutions. They finally settled on a version of Times Roman, scaled horizontally to about 50 percent proportions. I liked the look so much that I later went back to the drawing board and refined the concept by adding slanted serifs and a varying alignment on all the letter forms giving the typeface a very casual and informal appearance. At about that time, I was reading a book by Jack Kerouac, and was so inspired by his writings on the ‘beat generation’ that I decided to name the font ‘Beatnik’. Afterwards, I added a set of true small capitals and old style figures. I'm currently working on additional weights and variations to expand this ‘hip’ new font series. Groovin' baby.

Concepteurs: Alex Kaczun

Fonderie: Type Innovations

MyFonts débout: Feb 3, 2010

Beatnik

À propos Type Innovations

Alex Kaczun is an accomplished type designer and the founder of Type Innovations, specializing in the creation of high-quality typefaces and custom font solutions. With more than four decades of experience in typography, he has built a distinguished career focused on innovative type design, technical excellence, and the development of professional-grade fonts. Much of his career was spent at the premier type foundry Linotype-Hell, where he served as principal type designer. In this role, he contributed to major projects modernizing the Linotype Library, managed the development of The Adobe Font Library, and created Multiple Master fonts for Apple Computer’s QuickDraw technology—work that helped shape the early standards of digital typography. In 1980, Alex joined a pioneering group of entrepreneurs at Bitstream in Cambridge, Massachusetts, where he played a key role in developing the world’s first digital font library. This foundational experience deepened his expertise in both the artistic and technical aspects of typeface design. He later brought his specialized knowledge to Bozell Worldwide, the international advertising agency behind the iconic “Got Milk?” campaign, serving as type director. There he further refined his skills at the intersection of typography, graphic design, and production. In early 2003, Alex joined Bertelsmann’s Bookspan division (formerly Doubleday Books), where he applied his design expertise to create hundreds of book jacket designs and layouts for nearly 20 different book clubs. Most recently, Alex completed a two-year project designing a new family of online fonts for the rebranding of RBC—Royal Bank of Canada. Today, through Type Innovations, Alex continues to design original typefaces and offer professional font customization services. The foundry is dedicated to delivering the highest-quality type products, combining meticulous craftsmanship with technical precision to meet the needs of designers, brands, and creative professionals.

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