Jovica Veljovic
Jovica Veljović is independent type foundry that is passionate about type design and production. Quality is the highest priority and primary goal in his type designs. With decades of experience in type design, calligraphy, typography and art, Jovica Veljović has developed a keen sense for the requirements of good, functional typefaces. For almost 30 years, he has been a professor of type design and typography and shared his knowledge with students at the Hamburg University of Applied Sciences (HAW). Whenever possible, Veljović strives to integrate extended OpenType features into his typefaces, alongside Latin, Cyrillic, and Greek glyph sets. He is convinced that combining the tradition and history of typography with today's technologies can pave the way for a promising future in type design and typography.
His frustration with the production work he had with the mayor companies in the field led him to believe that the budget and time for production work should be unlimited.