Lalelum

Lalelum, based in Los Angeles, California, was established by designer David Kazaryan in 2021. Initially a graphic designer specializing in logo designs, David found the use of existing typefaces in his work unsatisfactory. This led him to create his own typefaces, driven by an obsession with symmetry and perfect alignment. While this pursuit sometimes caused frustration, it also resulted in the production of high-quality typefaces. Recognizing that marketing himself as a freelance designer was not appealing, David transitioned to teaching graphic and web design at a college while simultaneously working with a marketing team. This dual role allowed him to refine his skills and expand his knowledge in design, animation, and web development, which he integrated into his curriculum. His experience with the marketing team ensured that his expertise remained current and relevant. Lalelum was founded to provide a dedicated platform for David Kazaryan's typefaces, ensuring they are no longer overlooked elements in various design projects. Keep Lalelum on your radar for these well-crafted, long-awaited typefaces that reflect David's commitment to quality and design excellence.