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MAD Serif

par Studio Dries Wiewauters
Styles individuels à partir de $60.00 USD
Famille complète de 8 polices: $384.00 USD
La famille de polices MAD Serif a été conçue par Dries Wiewauters et publiée par Studio Dries Wiewauters. MAD Serif contient 8 styles et options de package familial. En savoir plus sur cette famille

À propos de la famille


MAD Serif is the more elegant side to the MAD family, with a similar harshness to MAD Sans but with a shape that is more graceful and features that become sharper and delicate at points.

Like MAD Sans, an initial rough first appearance makes way for a balanced and sophisticated typefamily, ready for use in different sizes to give flair to headlines and an interesting texture to body copy.

Designer Dries Wiewauters fascination for the typography programmed in CAD systems arose while working with CAD drawings at Werkplaats Typografie. MAD is an acronym for Machine Aided Design, a direct reference to CAD (Computer-Aided Design), which reveals the typeface’s starting point. Early printings of CAD plans were done with plotters that drew every single line of the instruction, special typefaces had to be designed for the dimensions and other information. These were constructed out of lines and not outlines of shapes. With their rendering dictated by the resolution of the output device, their final form was not fixed. The two type families are a reinterpretation that tries to make the most of their grid-based nature — a tribute to historical and forgotten form.

Concepteurs: Dries Wiewauters

Fonderie: Studio Dries Wiewauters

Fonderie d'origine: Colophon Foundry

MyFonts débout: May 6, 2024

MAD Serif

À propos Studio Dries Wiewauters

Studio Dries Wiewauters is an independent type design practice known for its sharp, characterful fonts that balance clarity with wit. This type was formerly part of Colophon Foundry's collection of fonts. This suite of fonts is marked by careful detailing, inventive rhythm, and a distinct sense of personality. With a portfolio spanning both utilitarian and idiosyncratic designs, the foundry stands out for its ability to merge precision with playfulness, offering tools that enrich identity and storytelling alike.

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