AW Conqueror Std Sans
por Typofonderie
Por Estilo:
$71.50 USD
Pacote de 6 estilos:
$429.00 USD
Sobre a família
AW Conqueror Sans was born out of this desire to fuse geometric and humanistic sans. It remains a typeface fundamentally influenced by both Bauhaus spirit — with its simplified geometric forms — and Jan Tschichold’s attempts to link this modular spirit to Eric Gill’s humanist sans serif. AW Conqueror Sans is a claimed French synthesis of Germanic Modernism and English classical tradition.
Spheres of influence
The core set of capitals are based on the proportions of the Roman capitals like Futura, Erbar, Nobel, Johnston, Gill Sans. During the 1930s, the Futura was a true success. Since then, Monotype offered a geometric version of the Gill Sans, and Linotype added Futura-like variants to WA Dwiggins’ Metro. AW Conqueror Sans is kind of a “fusion” of this approach. The lower case “b, d, p, q” are also directly influenced by Eric Gill’s, while the “y” is influenced by some of Jan Tschichold’s alphabets. In italics, drawn narrower, AW Conqueror Sans reinterprets Gill’s idea: a rigorous italic like a roman but which sometimes reveals some aspects of a Renaissance italic.
AW Conqueror Sans and its extensions
AW Conqueror Sans is the initial reference point for an extended family, including AW Conqueror Inline, Slab, Carved, Didot. The potential of these mixed families is powerful. Because AW Conqueror typefaces are based on an identical structure, and compatible proportions.
Sobre Typofonderie
We are an independent French type foundry since 1994, we design, manufacture and distribute exclusive typefaces. Meticulously built years after years, our library includes type families suited for every aspect of typographic usage. We are passionate about our work. Each of our published typefaces is the result of years of teamwork at Typofonderie. Typofonderie is digital type foundry who has become over the years, a real institution in France and abroad. Our customers recognise the timelessness of our typefaces, which help them give meaning and strength to their projects, whether they are companies, brands, publications or institutions. Our typefaces can be found in the métro in Paris, as well as in Osaka, at the Opéra de Paris, La Tour d’Argent, Vuitton, Séphora, Galeries Lafayette, Yves Saint Laurent Beauty and are used by the French Olympic team. You will also encounter them in museums, in the Who’s Who, Wired, at Dell, at the Boston Consulting Group, on the jerseys of the French Olympic team and in the Alps thanks to SwissSki. Hillary Clinton and Emmanuel Macron used our typefaces during their presidential campaigns. The palais de l’Élysée uses three of our typefaces families for the identity and communication of the French president.
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