Riff

Having spent all of my teenage years in the 90s, it's no surprise that this very particular decade resonates so deeply in me. As a graphic designer, I still think the strongest visual languages of the last 50 years or so come from that time. Bold aggressive attitude is what most people remember from those designs. What they seem to forget—or, rather, to have completely ignored—is that some incredibly elegant and subtle styles emerged from those years. It still amazes me how they reflected so well the period in which they were conceived, taking style construction to the next level. Riff is a natural development of some of my thoughts about the 90s. Mixed with a very contemporary feel, it embodies several idiosyncrasies I absorbed over years of exposure to favorite design pieces, fonts, music, films and other cultural products that share the same spirit.