Salsipuedes

Salsipuedes is a very small foundry with very big ideas. I try to come true my dreamed typefaces by following two principles: Building on the masters' teaching and constantly searching new ways to break with tradition. This could sound like a paradox, but considering how flooded the typography market is right now, my idea is taking an alternative track, an unexplored way to design typefaces. And there is no better way to do it that getting into the printing workshop and making some tweaks. I am a graphic designer, yes, but I don't forget where my profession comes from: the typography of previous centuries. That was the origin of the profession I love. I always imagine Manuzio or Baskerville in their offices with hardly references to start working, and this is how we, the modern 21st typographers, must approach our work, with clear minds. There is nothing more subversive today than printing a poster with a large letter “a” in Garamond. But what about if we make a Garamond with other rules. I am not thinking of digital world since it has been saturated as well. I am talking about using elements that had been ruled out or moving guides or even combining concepts. My typefaces aim to prompt questions: what's the meaning of "baseline" today; can we break this line? Is the letter space fixed? What is the value of blank space? A good designer must be constantly wondering. Someone who claims to have all the answers is either a fraud or a fool.