Sarfaraj Laliya

Sarfraj Laliya is an Indian type designer, art director, and founder of Laliya, an independent type foundry based in Gujarat, India. A graduate of the Department of Applied Arts, The Maharaja Sayajirao University of Baroda, Sarfraj has over 13 years of experience in advertising, branding, and visual communication. Throughout his career, he has worked with renowned agencies including Publicis, ITSA, and Ogilvy, creating campaigns for leading FMCG and consumer brands. His work has been recognized with prestigious national and international awards, including a Silver Cannes Lion, as well as honors from D&AD, The One Show, and Goafest. Drawing from his extensive experience in design studios and advertising agencies, Sarfraj creates typefaces that combine strong visual character with practical usability. His approach to type design is rooted in communication, focusing on fonts that perform effectively across branding, advertising, packaging, editorial, and digital applications. Through Laliya, he aims to develop original typefaces that help designers communicate with clarity, personality, and impact.