Classic Grotesque™ Font Field Guide

BEST PRACTICES

When asked about the intended uses for Classic Grotesque, McDonald’s answer was, “Graphic and interactive designers will probably use Classic Grotesque in ways that I would never imagine. I’ve used pre-release versions of the family in ads and in books, and they worked remarkably well in both. I can’t think of many places where Classic Grotesque won’t perform well.”

FAMILY

The Classic Grotesque family is comprised of seven weights each of normal, condensed, compressed, and extended designs, from light to extra bold, each with a cursive italic complement – for a total of 56 styles.

FONT FACTS

• The Classic Grotesque family is the culmination of 8 years of design research, sketching, drawing, testing, editing, and refining.
• Alternatives characters, like the closed a, bowl and loop g and old style e, available through the OpenType® format.

ROOTS

A melding and reimaging of seminal typefaces from the first part of the 20th century, the Classic Grotesque family pays homage to classic styles such as Akzidenz Grotesk®, Ideal Grotesk, and Venus, providing a 21st century alternative designed to perform equally well in print and on screen.

The first Classic Grotesque typefaces were introduced in 2012, then expanded, in 2016.

LEGIBILITY

Modest stroke width variations, letters with a distinct personality and simple character shapes make for a highly legible design in a wide range of sizes in both hardcopy and digital imaging.

Download a PDF version of the Classic Grotesque Font Field Guide and view the Classic Grotesque font family.