fy{T}i - Font Field Guide

The Font Field Guides are single-page modules that address the most commonly asked questions about typefaces and their use. Each will be dedicated to an important typeface family. In them, you learn:


  • The typeface’s designer and style classification
  • What’s available in the family
  • Important legibility factors of the design
  • Best practices for using the design
  • How to identify/recognize the typeface
  • Pairing recommendations
  • A brief history of the family
  • Interesting facts about the design
  • Alternative typeface choices


Macklin Font Field Guide

The Macklin family is a strong, adaptable family that is excellent for branding, headlines and other display uses. The simple shapes, open counters and apertures are wide and clear make it a good choice for short blocks of text copy in both print and on-screen environments. Learn more

FF Meta

The Meta design is somewhat condensed (saving space) and benefits from stroke weights and character spacing that withstand poor printing and modest resolution digital imaging. Additionally, individual characters were designed to be highly legible. Learn more

Futura Font Field Guide

An exceptionally versatile family, the Futura Bold and Condensed designs are powerful display typefaces. The Futura family is also a good choice for space-sensitive environments. Its simple letterforms allow it to be set at surprisingly small sizes with little drop in legibility. Learn more

Trade Gothic Next

The Trade Gothic Next family maintains the distinctive early 20th century design traits of the original Trade Gothic design, but benefits from a large systematic suite of weights. Learn more

Bembo Book Font Field Guide

The Bembo® typestyle has been the go-to typeface for fine text typography since it was first released in 1929. The Bembo® Book family carries on the tradition of the design maintaining the grace, elegance and legibility of the of the early 20th century typeface. Learn more

ITC American Typewriter Font Field Guide

The ITC American Typewriter typeface is a remarkably forgiving design in print, on screen uses and in under less than ideal reading environments. Its serifs, however, are quite long and can cause letters to link-up if copy is set too tight. Learn more