ITC Benguiat® Font Field Guide
FOUNDRY: International Typeface Corporation (ITC), DESIGNERS: Ed Benguiat & CLASSIFICATION: Glyphic Serif
Originally drawn to be a display design, ITC Benguiat works best at large sizes. It’s also a distinctive design, and ideally used in short headlines and for branding.
Three roman and condensed weights, each with corresponding italics, plus a large suite of ligatures and alternate characters.
- Was initially rejected by ITC
- One of Benguiat’s favorite designs
A friend asked Benguiat to create a new logo for a store that he was opening. Benguiat provided the friend with dozens of ideas, but none were accepted. The friend finally chose a design – but the basis for ITC Benguiat was one of the rejected proposals. Undaunted, Benguiat kept working on the design and eventually submitted it to ITC.
Sturdy proportions, a large x-height, open counters and distinctive character designs, make ITC Benguiat legible. Because the design is so distinctive, however, it can hinder message delivery in text sizes.
How To Spot ITC Benguiat
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