Fonts for Branding
The best branding fonts work on every platform, are unique and memorable, legible, and communicate your brand personality.
Your brand is at the core of your business, and it needs to show up in every aspect of your marketing. And that includes your logo, stationery, and packaging. Creating a consistent & unique brand design is a large part of what we do every day.
Starting a new company is hard. Everyone’s been there; you’re trying to figure out how to come up with a name, logo, design–the list goes on. Don’t worry, we can help! Before jumping into fonts, put together a brand personality so you know what elements of your brand you want to convey.
Nailing down the brand’s personality, before jumping into the world of fonts, can be a major help! A clear brand personality will be what your customers relate with, connect to and remember you for. Think of words that best describe your brand and how you want to be seen, for example, trustworthy, classic, fresh, elegant, quirky or even dramatic.
Which font styles match these personality traits?