Fonts in Action

When it comes to fonts used on digital platforms such as websites, mobile devices, software applications, and the like, they should be distinctive enough to establish brand identity while not being overly unique to the point of limiting their use. Additionally, they should have highly legible numbers and come in a range of weights and proportions.

Character spacing should be generous, counters open, and apertures wide and clear. It’s important to note that typefaces with strong contrast in character stroke weights don’t translate well to small-screen devices due to the limited digital real estate. There aren’t enough pixels to reproduce the contrast at small sizes.

While there may be some trade-offs in communication power to establish a distinctive look and feel, theme-based fonts need to consider the basic requirements of mobile device applicability. The lightest and boldest weights can be used for banners and headings, while the midrange designs are perfect for navigational links, subheads, and blocks of text. When used together, they can build brand and hierarchy.

Take a look at our curated selection below and see how our foundry partners have utilized their fonts for interface design.

When it comes to advertising typography, the first rule to remember is to stay true to your brand, whether your advertising is for print, interactive media, email, or social media. Advertising is all about grabbing attention and conveying a quick message to sell a product or service. It’s essential to use bold, legible typefaces that deliver their message at a glance. Headlines should be short and to the point, typically no more than three or four words since the eye can quickly grasp only a few words at a time.

If your client’s primary branding typeface is a neutral design, and there’s no complementary branding typeface, consider recommending the addition of a second font family that has a more vibrant personality. Browse through our selection to gain inspiration from what our foundry partners are doing in the realm of advertising.

When discussing fonts and fashion, it is impossible to ignore the impact of Didone fonts. Despite fashion’s ever-changing nature, Didone fonts have remained a timeless staple in fashion magazines, advertisements, and brand logos. Known for their striking contrast between thick and thin strokes, these fonts command attention with their tall, elegant, and imposing appearance.

However, there are other font options available for the fashion industry. As fashion brands sell a particular point of view, the fonts they use should reflect that perspective and resonate with the audience. Geometric sans serifs can convey modern refinement or minimalist sophistication, while flowing scripts can signify bohemian chic or elevated comfort. Sturdy serifs can evoke confidence and composure, making them a great match for suits and “business” fashion. Bold, aggressive fonts can inject energy into streetwear and brands targeting the youth market.

Ultimately, fashion is all about expression, and fonts play a crucial role in bringing that voice to the world. Check out our curated selection below to see how our foundry partners have utilized fonts in the fashion and apparel industry.

Good packaging design strikes a balance between standing out and fitting in. Whether you’re designing packaging for a boutique line of soap, floor polish or landscape staples, you’ll want to choose typefaces that are eye-catching. After all, packaging is a form of advertising and branding.

But catching the eye is only half of the equation. You also want to make it easy for customers to learn about your product: how to use it, what’s inside the package, and so on. To accomplish this, you’ll need highly legible and easy-to-read fonts.

It’s also a good idea to follow the “less is more” guideline. While it may be tempting to use many fonts in your packaging design, this approach is likely to create a cluttered and confusing design, especially on the relatively small canvases provided by packaging.

Browse through the carefully selected collection below to see how our partner foundries have applied their fonts in packaging designs.

Books, magazines, newsletters, blog posts, and product manuals, whether in print or digital form, have two fundamental requirements. First, the font needs to be visually appealing and easy to read. Second, the typeface should smoothly lead readers into the accompanying text without distracting from it. These typefaces can either harmonize with or contrast the text. A stark change in typeface can create the most impact, while a reliable complementary choice is to use a bold version of the typeface used in the text.

Take a look at the selected fonts below and see how our foundry partners have utilized their fonts in publication.

The selection of typefaces is crucial in creating a successful brand identity. It can set a company apart from its competitors, as every business has rivals to contend with.

When selecting typefaces for branding purposes, it’s important to think big. Consider typeface families that offer multiple weights, variations, and proportions. While you may only need a few fonts initially, situations will inevitably arise that require additional weights, condensed or expanded designs.

Since brands are intended to be long-lasting, it’s crucial to choose a typeface that won’t appear outdated in a few years. Fortunately, MyFonts boasts over 130,000 fonts to choose from! Take a look at our curated section below to gain inspiration on how you can utilize these fonts to brand your business or project.

Fonts used in stationery designs often combine decorative and text fonts. Script and handwritten fonts are commonly used for invitations, greeting cards, and restaurant menus to add a personal touch. These fonts can create a human-like feel and convey emotions.

Display or decorative fonts are not limited to scripts and can come in various styles, such as inline, stencil, or purely decorative. These fonts are designed to convey a mood or style, but it’s important to use them judiciously and in combination with easy-to-read fonts. While you don’t need a font designed for long-form reading, it’s crucial that the essential information on an invite, business card, or event ticket is legible and easy to understand.

Using an entire menu set in a flowy script could make it difficult for customers to read and understand, leading to unpleasant surprises. Hence, it’s essential to strike a balance between decorative and easy-to-read fonts.

Take a look at our curated selection below and see how our foundry partners have used their fonts in various stationery designs!

Many people believe that typography is solely about fonts, but there is much more to it than that. While fonts are certainly important, good typography involves much more than just choosing the right font. Properly placed headlines and subheads can invite readership, and the choice of typeface, typographic color, and column layout can facilitate the flow of content and enhance readability. Effective typography also creates a clear hierarchy and facilitates scannability, making a message more memorable. Additionally, consistent typeface choice and arrangement can help build brand recognition.

Browse through the carefully selected collection below to observe how our partner foundries have utilized their fonts in print!

Playful and friendly fonts are a great way to add personality and charm to your design. They are often used in contexts where a more approachable tone is required, such as children’s books, advertisements, logos, and branding. However, it’s important to use these fonts strategically and with intention, as they can quickly become overwhelming and distract from the message if overused or used inappropriately.

One approach to using playful and friendly fonts is to pair them with more traditional or neutral fonts. This creates a visual contrast that highlights the playful font while maintaining readability and balance. Another approach is to use the playful font sparingly, for example, as a headline or call-out text, while using a more neutral font for body copy.

Browse through the fonts below and see how our foundry partners have used them to create playful and friendly designs.