About 1st Ave Font Family
1st Ave is the most experimental of my typefaces. I took a picture of a metal and neon sign in the East Village of New York City. These signs are slowly being replaced by LED and LCD displays, but if you look hard, you can still find quite a few in the city. The signs give a mid 20th century feel to the city. To design 1st Ave, I took a picture of the sign, scanned it and increased the contrast in Photoshop so that the photographic forms became line art. There weren't enough letterforms in the sign to create the whole alphabet, so I cut up the strokes and collaged them back together to finish the entire alphabet.
Important Note: 1st Ave is an experimental typeface and is not compatible with certain software such as Microsoft Word.
is a trademark of Design is Culture.
About Design is Culture
Design is Culture (previously known as Cubanica) is a font foundry and art and design studio that uses an active voice through type design, graphic design, fine art, photography and other media.
Design is Culture was founded in 2001 by Pablo A. Medina to create a forum for Medina’s experimental and commercial work. Exhibitions have included the National Design Triennial at the National Design Museum, The Art Directors Club’s Young Guns III and American Institute of Graphic Arts’s Face Off exhibition. Our commercial clients include The Museum of Modern Art, Cyclops Productions, Teen People Magazine, Harper Collins Inc., and The Art Directors Club.