About Adhesive Nr. Seven Font Family
This sticky blackletter font owes its street credibility to the texture of torn adhesive tape. Designed to support rehabilitation of the historically tainted Fraktur, its pragmatically shaped majuscules guarantee legibility to a 21st-century readership. They even forgive all-caps usage - a thing you better not try with most blackletter types around.
It contains a range of diacritics and ligatures, as well as open type features that substitute alternate glyphs for often repeating characters.
With its fine tape strip details you may best use it at poster and headline sizes; at small sizes you interestingly get a nice woodcut appearance.
Connoisseurs use it with style, while true blackmetal grimlords curse it for its fashionability!
Adhesive Nr. Seven™
is a trademark of phospho type foundry.
Located in a central district of Vienna, Austria, Roland Hörmann runs phospho; a studio that specializes in both graphic and type design. “I am always excited about graphic design jobs where I can bring in my lettering skills as a type designer,” Roland says. “My fascination for type undoubtedly came from my father’s Letraset catalogues, which I loved tracing letters in as a kid.”
In the early Nineties, long before he had decided to study graphic design, Roland began to dabble in type design and created a handful of experimental pixel fonts on the Commodore 64. It wasn’t until 2007, though, that he made his first serious attempts at type design, and in the following year, he published his first typeface, Adhesive Nr. Seven. Since then, he’s seen great success with standout designs like Luxus Brut, a timeless design that breathes the spirit of hand lettered signage of the 1950’s, and Gloss Drop, a wild, hand-lettered typeface that pulses with the spontaneous vibrancy of brush lettering. Roland works alongside Felix Auer, an associated designer who had a hand in creating phospho’s all-caps, display font Aquus.
The secret to Roland Hörmann’s success may be his passion project Stadtschrift: an association for the collection, preservation and documentation of historic façade signs. “We save unique signs from being scrapped and put them on display in the public again. So there is a big love for ancient shop signage and their typefaces, and the inspiration I draw from the heritage of the city makes phospho a heartfelt Viennese foundry.”