Adriane Lux™

Marconi Lima, founder of TypeFolio, has a deep passion for typographic forms, as highlighted in his Creative Characters interview. His love for books and reading has led him to appreciate that letters convey more than mere words. Based in Brazil, Marconi began his design career in an advertising agency in the mid-1990s, where he recognized the crucial role typography plays in communication and business. This experience sparked his interest in creating type families and understanding their designers. His agency work involved hand-drawing numerous ad layouts, packaging designs, and logotypes, offering him valuable insights into type design. This journey immersed him in the international type community, fostering essential relationships and enhancing his knowledge of type history and technology. His dedication culminated in the 2007 release of his first type family, Adriane Text, which was celebrated as a Rising Star and later recognized by Tipos Latinos. Since then, Marconi's involvement in the type business has grown significantly, allowing him to continue designing typefaces. The release of Madre Script in 2014 marked his transition from art director to the head of an independent foundry. By fully dedicating himself to TypeFolio, he strengthened its ties to the design market, resulting in diverse commissions ranging from icon creation and logo refinement to customizing typefaces from the TypeFolio library. Marconi finds the most rewarding aspect of typeface design in seeing how others utilize his fonts. As an independent type designer, he enjoys the freedom to navigate between projects that address specific needs and more informal endeavors, all rooted in his personal observations and ideas about typography and design. TypeFolio is distinguished by its commitment to innovative design and its deep connection to the evolving landscape of typography, making it a unique player in the industry.

Read more

Read less