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Advertisers Gothic

Advertisers Gothic by HiH
Individual Styles from $12.00
Advertisers Gothic Font Family was designed by Robert Wiebking, and published by HiH. Advertisers Gothic contains 1 styles and family package options. More about this family
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Advertisers Gothic
Advertisers Gothic

Advertisers Gothic - Glyph Count: 335

This is a listing of all 335 glyphs contained in the font, including OpenType variants that may only be accessible via OpenType-aware applications.

Each basic character (“A”) is followed by Unicode variants of the same character (Á, Ä…), then OpenType variants (small caps, alternates, ligatures…). This way you can see all the variations on a single character in one place.

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Packages of this family are not sellable. Please check   Individual styles.

Select style to display tech specs:
  • Advertisers Gothic image
  • Full Font Name: Advertisers Gothic ML
    Family Name: Advertisers Gothic ML
    Sub-Family Name: Regular
    Version: Version 1.010
    Glyph Count: 335
    File Size: 66232
    Character Sets: ASCII,EBCDIC-CP-BE (Western Europe),IBM CP 037 (English),IBM CP 1026 (Turkish),IBM CP 1140 (Western Europe),ISO Latin-1,ISO Latin-13 (Baltic),ISO Latin-15 (Western Europe),ISO Latin-2 (Central and Eastern Europe),ISO Latin-9 (Turkish),MS CP 1250 (Central and Eastern Europe),MS CP 1252 (Western Europe),MS CP 1254 (Turkish),MS CP 1257 (Baltic)
    OT Features: hist kern liga ornm pnum salt
    Supported Languages: Bosnian, Catalan, Czech, Danish, German, English, Spanish, Estonian, Finnish, French, Irish, Croatian, Hungarian, Icelandic, Italian, Lithuanian, Latvian, Norwegian, Polish, Portuguese, Slovak, Slovenian, Albanian, Swedish, Turkish

Licensing Options

You can use this font in any of the following places. Read the full EULA text for details about each license. If you have a usage in mind that's not covered by these licenses, contact us and we'll see what we can do.

Webfont: for your website

Webfonts can be used on a single domain. Agencies responsible for multiple websites, for example web design agencies or hosting providers, may not share a single webfont license across multiple websites.

Every time the webpage using the webfont kit is loaded (i.e, the webfont kit CSS which holds the @font-face rule is called) the counting system counts a single pageview for each webfont within the webfont kit.

For usage in graphic images shown on the website, consider a Desktop license instead as most allow for it.

This font's webfont license is:

Pay Once

You get a monthly pageview allowance for your webfonts. This license does not need to be renewed.

For example, if you order a license that covers 10,000 monthly pageviews, you will remain within your license as long as you do not get more than 10,000 views per month.

If the website starts getting more traffic, simply place a new order for the additional monthly pageviews you require, as Pay Once webfont pageviews are cumulative.

Advertisers Gothic WebFont EULA

App: for embedding in mobile applications

Select this license type when you are developing an app for iOS, Android, or Windows Phone, and you will be embedding the font file in your mobile application's code.

This font's app license is:

For One Year

Up to 25,000 registered users for one year.

Advertisers Gothic App EULA

ePub: for embedding in e-text products

You can use an ePub license to embed the font in an electronic publication such as an eBook, eMagazine, eNewspaper, or interactive PDF.

An ePub license is based on the number of publications in which the font is used. Each issue counts as a separate publication. Regional or format variations don't count as separate publications.

Updated versions of publications that are free to previous customers do not need a new license; otherwise, each new version that is released counts as a separate publication.

For font usage in graphic images shown as the ePub cover, consider a Desktop license instead as most allow for it.

Advertisers Gothic ePUB EULA

Server: for applications that produce a deliverable with fonts embedded

A server license is required for sites, web apps, or services that allow a non-licensed user to utilize the font to create a product (for example, personalized t-shirts, PDF receipts, business cards, and pictures with captions, et cetera).

This license is valid for one year and is renewed each year that the font remains in use.

The price is based upon the number of servers on which the font is installed. Development servers do not count toward the limit. A font downloaded with this license cannot be used in SaaS, where the service is the product rather that the item that is created.

Not to be confused with…

The 'Server' name can be a bit slippery. Server fonts can be installed on a server and used by remote users or automated processes to create items. These licenses are fairly common for e-commerce websites that allow their customers to interact with the font via the business' webpage interface, customize a printed hard-good product, and they'd purchase/receive the hard-good product.

This is not to be confused with multiple multi-user Desktop licenses. Desktop font licenses are based on the number of users of the fonts; in other words, the number of computers in which the font will be installed.

Advertisers Gothic Server EULA

Desktop: for use on a desktop workstation

For the most common uses, both personal and professional, for use in desktop applications with a font menu.

For example:

  • Install the font on your Mac OS X or Windows system
  • Use the font within desktop applications such as Microsoft Word, Mac Pages, Adobe InDesign, Adobe Photoshop, etc.
  • Create and print documents, as well as static images (.jpeg, .tiff, .png)

Desktop licenses are based on the number of users of the fonts. You can change the number of users by clicking the quantity dropdown option on Buying Choices or Cart pages.

Please be sure to review the listing foundry's Desktop license agreement as some restrictions may apply—such as use in logos/trademarks, geographic restrictions (number of locations), and products that will be sold.

Adding users later:

Desktop licenses are cumulative. If you require a Desktop license that covers additional users, simply place a new order for the same Desktop package, for the number of additional users.

Advertisers Gothic Desktop EULA

Digital Ads: for use in HTML5 ads

You can use this type of license to embed fonts into digital ads, such as ads built using HTML5.

We'll supply a kit containing webfonts that can be used within digital ads, such as banner ads. This kit may be shared with third parties who are working on your behalf to produce the ad creatives, however you are wholly responsible for it.

HTML5 ads use webfonts, so why purchase a Digital Ads license rather than a Webfont license?

There are a few reasons, such as the Digital Ads EULA having terms that enable usage in digital ads and on advertising networks.

Digital advertisements also have different usage patterns compared to websites. Most websites generally have consistent pageviews month-to-month whereas advertising impressions can vary wildly month-to-month. Prices reflect this, making it much less expensive to use a Digital Ad license.

If you know the number of impressions the campaign requires, that amount can be ordered before the campaign begins. For campaigns where number impressions is unknown until the end of the campaign, you can true up at the end of each calendar month. Impressions are valid for 4 years.

Advertisers Gothic Digital Ads EULA

About Advertisers Gothic Font Family


Advertisers Gothic is bold and brash, like the city it comes from, Chicago. It was designed by the accomplished German-American matrix engraver, Robert Wiebking, for the Western Type Foundry in 1917. As its name suggests, it was designed for commercial headliner work, much as Publicity Gothic by Sidney Gaunt for BB&S the year before. See our Publicity Headline. Alternate letters ‘A’ & ‘S’ are provided. The most popular ad words “Free!”, “New!” and “Sale” (with both esses) are provided at an angle for dramatic tension. Advertisers Gothic became quite popular because it was effective. It can work equally well for a flyer advertising a non-profit event as for a magazine product ad. This font refuses to be a wimp. Use it boldly. Advertisers Gothic ML represents a major extension of the original release, with the following changes: 1. A total of 335 glyphs (compare) with added glyphs for the 1250 Central Europe, the 1252 Turkish and the 1257 Baltic Code Pages. 2. Added OpenType GSUB layout features: pnum, ornm, liga, hist & salt ˜ with total 13 lookups. 3. Added 209 kerning pairs. 4. Revised vertical metrics for improved cross-platform line spacing. 5. The most popular ad words “Free!”, “New!” and “Sale” (with both esses) are provided at an angle for dramatic tension The zip package includes two versions of the font at no extra charge. There is an OTF version which is in Open PS (Post Script Type 1) format and a TTF version which is in Open TT (True Type)format. Use whichever works best for your applications.

Designers: Robert Wiebking

Publisher: HiH

Foundry: HiH

Design Owner: HiH

MyFonts debut: Jan 7, 2008

Advertisers Gothic