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ATF Alternate Gothic

ATF® Alternate Gothic

by ATF Collection
Individual Styles from $59.00
Complete family of 40 fonts: $1,299.00
ATF Alternate Gothic Font Family was designed by Mark van Bronkhorst, Morris Fuller Benton, Alan Dague-Greene, David Sudweeks, Igino Marini, Ben Kiel and published by ATF Collection. ATF Alternate Gothic contains 40 styles and family package options.

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About ATF Alternate Gothic Font Family

ATF Alternate Gothic is a new, significant digital expansion of Morris Fuller Benton’s classic 1903 type design. Originally available in one bold weight, the metal typeface came in three slightly different widths for flexibility in copy-fitting layouts.  ATF Alternate Gothic has impact at any size. Its letterforms are instantly familiar: Benton’s original metal type family was used throughout the 20th century in newspapers, magazines, and advertising, providing “strong and effective display” in a compact space. Monotype issued its own metal version for machine typesetting, and Alternate Gothic likely served as inspiration for Linotype’s ubiquitous Trade Gothic® Bold and Bold Condensed. ATF Alternate Gothic expands on the characteristics that perhaps made Trade Gothic so popular, providing a wider range of weights and widths to address the needs of today’s designers and technologies. The space-saving clarity of ATF Alternate Gothic brings readability to the world of advertising typefaces. With its finely graded range of ten weights, with four widths of each weight (40 fonts total), this extensive type family can be used to pack a lot into a narrow space, and the range makes it easy to create variations of an advertisement or announcement for different formats and media. The tall x-height and narrow proportions, combined with a relatively low waist and springy, tension-filled forms, make ATF Alternate Gothic strong and effective in display. All ten weights have been carefully spaced for readability, caps and lowercase work well together, while attention-grabbing all-caps settings are clear and never crowded, no matter how narrow.

ATF® Alternate Gothic is a trademark of TypoBrand LLC registered in the United States Patent and Trademark Office and may be registered in certain jurisdictions.

About ATF Collection

The typefaces originally produced by the American Type Founders Company are well known and well loved. From the familiar sans serif letterforms seen virtually everywhere to thoughtful revivals of historic text faces, ATF's type designs have inspired countless fonts by other foundries. The American Type Founders Collection builds on the ATF legacy of originality, creativity, and innovation, introducing new interpretations of classic ATF typefaces. Fonts in the ATF Collection are developed with the needs of contemporary type users in mind. Attention to aesthetics and usability are paramount; ATF designer font families build on their predecessors, offering more weights and widths, and the robustly expanded character sets and typographic features made possible with digital font technology. The ATF Collection brings the same visual richness to page and screen that handset type once brought to the printed page.

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