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Alterhard

by Popskraft
Individual Styles from $19.00 USD
Complete family of 9 fonts: $48.00 USD
The Alterhard Font Family was designed by Alexey Popov and published by Popskraft. Alterhard contains 9 styles and family package options. More about this family

About the family


The Alterhard typeface combines the inimitable craftsmanship of the great condensed styles of the early twentieth century and at the same time looks organic and even unusual among modern ones. A distinctive feature of the Alterhard typeface is the smooth transition from the geometrically strict extremely compressed shapes of the bold typefaces to the classic sparse shape of the compressed typeface in light weights. Also unusual for vertical fonts are oblique elements in lowercase letters, which give uniqueness, liveliness and originality to the classic type of font.


This allows the Alterhard typeface to be used in any design field such as corporate identity, typography, posters, web design, and other design areas. The set comes in 9 font sizes for rich typography.

Designers: Alexey Popov

Foundry: Popskraft

MyFonts debut: Jan 14, 2021

Alterhard

About Popskraft

Popskraft is an independent type foundry led by designer Alexey Popov. With more than 20 years of experience in graphic design, Popskraft creates expressive typefaces for designers who need a clear, distinctive visual voice. The catalogue spans neon and layered display systems, Art Deco and retro-inspired faces, geometric and postmodern styles, handwritten lettering, and playful type for children’s and entertainment projects. Featured families include Neonlife, Artnoova, Bulblamp, Beebzz and Cralic. Each release is developed as a practical design tool: visually characterful, easy to understand and ready for branding, posters, packaging, headlines, logotypes and editorial graphics. Explore the collection on MyFonts.

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