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Alternate Gothic

by URW Type Foundry
Individual Styles from $35.99 USD
Complete family of 3 fonts: $37.99 USD
The Alternate Gothic Font Family was designed by Morris Fuller Benton and published by URW Type Foundry. Alternate Gothic contains 3 styles and family package options.

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About the family


Alternate Gothic was designed by Morris Fuller Benton for American Type Founders at the beginning of the last century. It quickly became a staple of 20th-century advertising and editorial design. Benton’s design goals were to create a typeface with high impact and legibility in tight spaces, delivering bold headlines and compressed wordmarks that retained legibility under the technical constraints of hot-metal typesetting.

Later digitized by the URW Type Foundry, the family continues to carry these goals into the digital environments with crisp, scalable forms that retain their typographic power and authority.

Alternate Gothic has found renewed relevance in streetwear branding and retro athletic wear design. Its condensed structure and strong vertical emphasis evoke the visual language of vintage sports jerseys, distressed logos, and bold sneaker typography. Alternate Gothic is a natural fit for limited-edition products and branding collaborations. Alternate Gothic’s characters are space-efficient, without sacrificing clarity. It performs well on small garment patches, cap embroidery, and high-impact packaging – where every inch of visual real estate matters.

Designers: Morris Fuller Benton

Publisher: URW Type Foundry

Foundry: URW Type Foundry

Original Foundry: ATF

Design Owner: ATF

MyFonts debut: Mar 17, 2000

Alternate Gothic

About URW Type Foundry

URW Type Foundry GmbH is a German company with a long and rich history in type design and engineering. As the direct successor of digital type pioneer URW GmbH, it continues to design and develop first class typefaces and custom projects. URW Type Foundry GmbH is renowned for a comprehensive library, a specialization in global font technology, and its overall role in type development.

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