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Alternate Gothic

Alternate Gothic

by Linotype
Individual Styles from $20.99
Complete family of 3 fonts: $109.99
Alternate Gothic Font Family was designed by Morris Fuller Benton and published by Linotype. Alternate Gothic contains 4 styles and family package options.

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About Alternate Gothic Font Family

Alternate Gothic was designed by Morris Fuller Benton for American Typefounders Company in 1903. All three weights of Alternate Gothic are bold and narrow. In fact, this face is essentially a condensed version of Benton’s other well-known sans serif types, Franklin Gothic and News Gothic. In the early twentieth century, the modern concept of type “families” had not yet been formed — and though Benton designed these sans serifs to harmonize with each other, the foundry gave them different names. Robust, dark, and coolly competent, Alternate Gothic is a good choice when strong typographic statements must fit into tight spaces. As a modern usage, it is currently the font of YouTube’s homepage logo.

Designers: Morris Fuller Benton

Publisher: Linotype

Foundry: Linotype

Original Foundry: unknown

Design Owner: Linotype

MyFonts debut: null

Alternate Gothic

About Linotype

For over a century, Linotype has successfully produced, marketed, and licensed quality fonts. Its proven methods have been expanded over the years, adapting to new technologies. As fonts are a vehicle for all visual communication, Linotype partners with both designers and typographers, who together promote global transfer and open discussion.The Linotype font library is owned by Monotype and includes renowned fonts such as Helvetica, Neue Helvetica®, Linotype Didot™, Janson® Text, New Century Schoolbook®, and more.

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