About Amor Serif Font Family
Antique monumental incriptional majuscule, originally carved in stone, and sometimes called “Roman Capital”, is the origin of the upper-case part of our latin alphabet. Its narrowed form, derived from handwritten originals used between the first to third century A. D., served as the inspiration for the Mramor typeface, which I drew with ink on paper in 1988 under Jan Solpera’s leadership.
After composing negative letters on a strip of film it was possible to use Mramor with the early phototypesetting devices. In 1994 with the help of Macintosh IIvi I added the lowercase letters and bolds, and issued this typeface as 14-font family. After some years of using Mramor for various purposes, I realized a need of modernization and humanizing its very fragile appearance, as well as removing numerous decorative and useless parts. Besides that, type design made a huge technical progress in past few years, so I was able to finish the remaining approximately 9600 glyphs contained in the present font system named Amor.
It is already usual to combine sans and serif fonts within one family in order to distinguish (e. g. in a book) historical part from contemporary, a plain chapter from a special one, or, in quotations, to divide speaking persons. Sans-serif typefaces don't arise by simple removal of serifs; they have to be drawn completely separately, when occasionally many declined forms may be made, considered to the serifed original.
Nevertheless, both parts of this type system appear consistent as for proportional, aesthetic and emotional atmosphere.
Usage of type is often closely linked to its original inspiration, in this particular case with architecture and figurative sculpture. An inner “order” was also text setting in smaller sizes. A smooth scale of weights enriches the possibilities in designing of magazines, brochures, exposition catalogues and corporate identity. Economizing, but opened shape of characters is well legible and antique hint comes into play after longer reading.
is a trademark of Storm Type Foundry.
About Storm Type Foundry
“I bought my first computer in 1993 and realized that there were no good fonts around," František Štorm says, “so I had to make my own.” He founded the Storm Type Foundry in Prague that same year in the hopes that he would be able to restore the classical values of typography that often times don’t get translated into the digital world. “I started the business when I realized that the fonts I made for myself could be useful for others,” he says.
When he began digitizing original Czech typefaces, František teamed up with Otakar Karlas, Jan Solpera and Josef Tyfa, experienced Czech designers.“We are convinced that such teamwork is a guarantee of the permanence of the artistic value of our typefaces.”
He made his MyFonts debut with Regent and has released nearly 90 typefaces since, resulting in a collective library that has evolved with the technologies of the last two decades. He started out by drawing alphabets which could be used in book printing, and then proceeded to alphabets for film and photosetting. Now that he is creating typefaces for screens, he focuses on retaining the human touches that have always made his typefaces personable.