Technologies can change and evolve. However, no matter how much the production environments change, good typography created with the principles of creative and correct use of fonts will not change. Osman Taner Küçükgenç is an Istanbul based designer with a background in graphic design and advertising. He created his personal brand, Artistic and Unique, in order to create quality digital content. He spent years designing typography and typefaces, which are an important part of his academic education and therefore his profession. Fonts are an important tool in all visual communication. While designing the typeface to be unique, having a story behind it gives it character. It is intended to design this tool in the best and most functional way for the user.