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About Asphalt Font Family
Asperity, Asphalt and Aspic, were designed for Another magazine issues 18 and 19, A typeface in three versions, Hard, Soft and Script, three typefaces with the same character shape, where hard is angular, Soft is brushlike, and Script a painted-ish connected design. For Asphalt, Aspic's brushy forms are connected into an expressive, striking script typeface. It has a feeling of having been painted by a sign writer, with a brush dipped in too much paint as it has a gloopy, fluid but still readable, quality. Signwriting is seemingly a dying craft, but as with other crafts outmoded by technology or the needs of speed and cheapness of delivery, it is highly revered. At its best it is hugely skilful, quirky, idiosyncratic and expressive. It can occasionally be naive and amateurish, but that’s good too. In a retail environment of familiar brands, any opportunity for individual expression should be cherished.
Designers: Gareth Hague
Design Owner: Alias
MyFonts debut: Jun 22, 2012
Alias was formed in 1996 by Gareth Hague and David James initially to develop into typefaces the bespoke lettering designs produced for their record cover and book projects. As well as typeface design, Alias has produced logotype designs for clients including Ghost, L.K.Bennett, MCQ, Jennifer Lopez for Kohl's, Lane Crawford, Calvin Klein Beauty fragrance and Prada Candy fragrance. For Prada Candy this included the development of the Prada logo into a full typeface. Typeface designs include headline typefaces for the 2012 Olympic Games and Sunday Times Magazine, and typeface and layout design for Another and Another Man magazines. Alias also works with design agencies and advertising agencies on typefaces for corporate clients and advertising campaigns. Graphic design includes music and arts related projects and book design for clients including Phaidon, Jake and Dinos Chapman and Tate Modern.
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