Aviation Partners is a small London-based partnership which designs for print and internet. Font creation started as a supporting service but has now become a significant activity in its own right. The fact that so many excellent fonts already exist does not discourage us in the least. Just like tunes, there is always room for one more, particularly a good one. The idea of offering fonts for sale is recent, but now that the ball is rolling, we expect to develop many more. The challenge for us is to produce distinctive everyday fonts which we ourselves will want to use.