Hackberry Font Foundry
NuevoDeco Typography was founded in the mid-1990s (some time) to market the fonts David Bergslanddesigned to be used in his digital publishing training books. He originally worked with another online font retailer who was absorbed into MyFonts very early in the millennium.
His fonts come out of 20 years of professional typesetting experience in phototype before going digital in 1991. In general, they are designed for professional graphic design use. All fonts were originally designed as PostScript Type 1 fonts for the Macintosh. Now they are designed as OpenType Pro fonts with several of the production features.
The goal of David’s fonts is to add a hand-drawn edge to them. In this age of increasing technological “slickness” he purposely loosens the structure and adds “air” to the glyphs with breaks. The Section character is always replaced by an open ballot box. Almost all of the fonts have oldstyle (lower case) numbers as well as small cap figures. They usually have small caps, numerators, denominators, superiors, inferiors, alternate glyphs, discretionary ligatures, and so on. Some of the early ones had CE accents, and ordinals (1st through infinity). But they were dropped because of lack of customer interest.
The major thing about his fonts is that they are designed for use in books and newsletters. They work very well for normal graphic design, but they really shine in book production. The production families have contrasting serif and sans serif families both using the same vertical font metrics—which is a great help for run-in heads and the like.
In 2009, the foundry changed its name to “Hackberry Font Foundry” as David developed his book production [bergsland dot org] and publishing work [radiqx dot com]. Several larger font families for book production work have been developed. At present he mainly writes and designs books.
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