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About Blooms Font Family
Say hello to Blooms - an edgy, brush script with lots of attitude! All handmade and then vectorized, Blooms is the perfect mix between sexy and serious. The script is made in two variations - one rough and one smooth for a more sleek look. The Blooms family comes with some great additions to support the script - a thick headline font for the ultimate impact and a narrow tagline font for more hand-style expression. Urban, modern and full of personality, Blooms is perfect for various occasions. Wedding invitations, T-shirts or cards, Instagram photos or interactive designs, it covers it all. Throw some ligatures and stylistic alternates on top of that and you have yourself a multipurpose family.
Designers: Veneta Rangelova
Design Owner: DearType
MyFonts debut: Dec 9, 2016
“I’d like to think that DearType’s fonts are not fonts for their own sake, but serve a specific purpose,” Veneta Rangelova, the foundry’s creator and sole designer says. “Coming from a branding background, where every design decision is grounded in brand strategy, I try to design fonts that convey a certain feel and clearly speak for the business they represent.” Located in Sofia, Bulgaria, DearType started out as a blog about typography. “A few years in, I figured it would make a great company name and thus in 2014 a foundry was born.” Veneta first became interested in type design through her job as a creative director at a branding agency. “Even though we handle projects from different fields, I can say that selecting the right font is half of the job,” she says. “As time passed, I became convinced that font and color alone can create a striking impression and thus should always be a priority. I like how a font can tell a story on its own, which inspired me to give type design a try.” Her first type family on MyFonts was Brunette - a whimsical, handmade script that is humble and approachable. Since her debut, Veneta has gone on to demonstrate her design prowess with an impressively diverse library of designs ranging from bold and bubbly Hello Headline to her modern, rough brush script Renovation. Her best selling font to date is LifeHack - a friendly, hand drawn casual script with lots of personality - which was featured as one of MyFonts Most Popular fonts of 2015, an impressive way to cap off her first full year selling fonts. Clearly there is much to look forward to from Veneta Rangelova.
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