About Brownstone Sans Font Family
One design sparks another. As Alejandro Paul experimented with the strokes and curves of the monoline script Business Penmanship, he discovered interesting new forms and shapes that didn't fit the Spencerian theme of that typeface. These forms simmered in Ale’s subconscious over the next three years, during which time he visited New York City, pored over rare type specimen books in the New York Public Library, and explored Brooklyn’s neighborhoods.
Brownstone, the face born from these explorations, is an original 21st-century design, yet one subtly infused with historical and cultural references -- keen observers might spot influences from decorative typefaces of 19th-century foundries. And just as faces from that era were influenced by contemporary architecture, the frames included with Brownstone echo the ornate iron railings of Park Slope’s row houses. (There’s also a slight 1960s vibe to Brownstone, of novelty swash-sans photocompositing faces, that can be played up at your discretion.)
Influences aside, Brownstone has broad appeal to modern audiences. A soft, monoline sans-serif, with elements of Swiss geometry (see the ‘k’ and ‘x’), its marriage of highly legible, draftsman-like letterforms with decorative swashes and ornaments reflects the old-meets-new aesthetic of the DIY craft culture seen in Brooklyn and other urban centers. It’s ornamental but unfussy, romantic but understated.
Brownstone includes character sets for Latin-based languages, including Western and Eastern European, Baltic, Turkish, Maltese, Celtic and Welsh. Over 1500 glyphs, including small capitals, swash characters, alternates, and ligatures, in both Light and Thin weights. Ornamental frames are also included in both weights.
The Brownstone Frames fonts are available as separate fonts in the new Brownstone Slab family.
Sudtipos is a new collective Argentinian type foundry. New blood, new attitude. A joint venture of four professional designers with lots of expertise in different areas like branding, packaging design, corporate identity, television and new media. “The foundry, or collective as we prefer to designate it, started because of that — packaging, editorial or brand designers making fonts for real designers” Alejandro Paul, one of the company’s founders, said in his Creative Characters interview. Alejandro “Ale” Paul made a name for himself drawing and programming some of the most intricate script fonts ever digitized. “My experience in branding product packaging was a natural catalyst for me to be interested in scripts and seek like-minded people for the collective.” The collective’s bestselling scripts include Bowling Script, Horizontes Script and Hipster Script Pro, which was named one of MyFonts’ most popular fonts of 2012, and was recognized by both Typographica and Type Directors Club that same year. “Our aim is to always be graphic designers making typefaces for graphic designers,” Ale said. “We try not to lose that particular focus. We’re always thinking about how to make a graphic designer’s work easier when it comes to using the type element in his or her design.”
The Premium Foundry Page can be viewed at: https://www.myfonts.com/a/font/premium-font-collections/Sudtipos