Dipl. Des. Christoph Reichelt, born in 1967 in Munich, is a thoroughbred Designer, for three decades now working on industrial products, buildings, vehicles, and printed stuff. Deep interest and basic knowledge in typography he gained from Philipp Luidl, chairman of the renowned tgm. His formal sensitivity got a tough training at Audi Design during his studies. With several years of practical experience in graphic design, he specialized in Corporate Design, creating e.g. the appearance of a private jet company, a soda maker, a manufacturer of high-end curtain rods, dietary supplements, and a manufacturer of industrial components.