About Clear Sans Text Font Family
Clear Sans™ is a… wait for it… rational geometric sans serif. It is intended to fill a niche… to provide an alternative to the somewhat based-on-vernacular signage, somewhat geometric sans. I hear the word vernacular thrown around too much and too loosely. If a typeface is based in the vernacular, based on hand-painted or hand-crafted signage, then it should be based on the movements of the hand, retain that warmth and not on a pretty geometric model. For me, clean, geometric and precise doesn't have to be cold and expressionless.
The original skeleton was hand-painted in 2008 to help determine and inform my decisions going forward. The typeface was completed shortly afterwards at the behest of an old friend for their identity. As usual, I expanded it, but considered retiring it since there were so many things similar out there. Years later, I had a chance to rediscover it and came to the conclusion that it could be improved, expanded in a logical and useful way, and introduced.
I would be lying if I didn't admit that the rise of webfonts and embedded type in applications influenced many of the decisions I made about reworking Clear Sans™. Completely new Text and Screen fonts were developed that utitlize larger x-heights, space-saving widths, logical (and simplified) weight offerings… to name a few alterations. Even the pricing of each variant was considered to produce a more reasonable and simple solution for the developer, designer, professional and novice.
Clear Sans™ is a departure from my previous sans serifs, but the influences of Aaux Next, Akagi Pro and Halogen are evident.
Enjoy a light-hearted mini-site devoted to Clear Sans™
Clear Sans® Text
is a registered trademark of Positype.
Positype is the Georgia-based type foundry of type and lettering artist Neil Summerour. Summerour lectures, workshops, draws letters, makes typefaces and lives happily ever after, over and over. He’s won the Type Directors Club Certificate of Typographic Excellence 6 times and was a 2012 recipient of the People’s Choice Award in the Morisawa Type Design competition for his Japanese typeface, Tegaki. His type and lettering work is used by such renowned brands as Oculus, Facebook, Girl Scouts of America, Victoria’s Secret, Revlon, PINK, Good Housekeeping, id Software, David Bowie, BBC, L’Oreal, Panera, Audible, Molson Coors, Colliers International, and ABC. He currently serves as Chair for the Society of Typographic Aficionados.