About Diablitos Font Family
In August of 2009, I was commissioned by Zoo York, a New York City based skateboard company, to visit Buenos Aires to study and document street typography. As soon as my taxi driver took the bustling street Entre Ríos, it was clear that the city and I were going to be good friends. Many of the independently owned businesses on Entre Ríos are adorned with handmade signage. These signs are painted in a style called Fileteado which is a century-old Argentinian type of lettering and floral ornamentation.
Nowadays, Fileteado is still a prominent part of the city’s landscape, coloring the façades of restaurants, bars and coffee shops. Calaveras and Diablitos are two new typefaces that were inspired by Fileteado. Stylistically, the fonts are a return to a rhythmic and playful sensibility reminiscent of Vitrina and Cuba, two fonts that I designed in 1996. Along with dynamism and dance, these new fonts incorporate a rigor and functionality essential to labelling any font a ‘workhorse.’
The names Calaveras and Diablitos, came from the name of a song by the infamous Buenos Aires rock band, Los Fabulosos Cadillacs. —Pablo A. Medina
About Design is Culture
Design is Culture (previously known as Cubanica) is a font foundry and art and design studio that uses an active voice through type design, graphic design, fine art, photography and other media.
Design is Culture was founded in 2001 by Pablo A. Medina to create a forum for Medina’s experimental and commercial work. Exhibitions have included the National Design Triennial at the National Design Museum, The Art Directors Club’s Young Guns III and American Institute of Graphic Arts’s Face Off exhibition. Our commercial clients include The Museum of Modern Art, Cyclops Productions, Teen People Magazine, Harper Collins Inc., and The Art Directors Club.